FLAG (Flexo Label Advantage Group, LLC) recently partnered with industry market research and marketing firm LPC, Inc., to conduct a detailed market research survey focusing on the performance and challenges faced by its Members in 2023.

Given the economic challenges that 2023 has presented, including industry-specific headwinds, inflation, and workforce obstacles, this research initiative aims to gain insight into:

• Converter sales performance comparison: FLAG Members’ performance in the first three quarters of 2023 versus 2022.
• Impact of the 2023 market deceleration on Member operations: This includes insights into long-term customers’ bidding patterns and workforce stability challenges.
• Workforce strategies: Probing into the primary methods adopted by members to ensure workforce retention and stability.
• Market slowdown duration: Estimations from Members on the expected length of the current market downturn.
• Sales compensation models: A look into various compensation structures adopted by businesses for their sales teams.
• Strategic wins: Exploring the most impactful actions taken by businesses in the last 6-12 months that have driven success.
• Sales goals breakdown: Analyzing how businesses are allocating their sales targets between new client acquisition and growth with existing clients.

John McKay, FLAG’s founder and CEO, comments, “The comprehensive nature of this survey reaffirms our dedication to being in tune with our Members’ real-time challenges and triumphs. Collaborating with LPC, Inc. ensures a detailed exploration of these topics. The insights we garner will be instrumental in shaping FLAG’s future directions and offerings.”

Detailed findings will be shared with the FLAG community, fostering a collective approach to overcoming industry obstacles through informed decision-making in a virtual town hall meeting on Thursday, December 21.

For more information on FLAG Membership visit www.flagadvantage.com/join